Wednesday, 6 January 2016

How do you use the social media?



Social media assimilate into our life recently, people through the social media to contact with friends or family more than face to face, but it is good or bad for communication? In my opinion, I think social media can help people understand each other.

Let me sharing my experience was I using the “Wechat” with family. My sister went to Australia for studies, so that we always use the wechat to keep contact with her, because wechat can use the voice and video call, then we can see her and she can sharing something interesting with us, video call is really useful for us to know her recent and safe or not. And we also having a family group in wechat, we have any interesting or funny recent, we will upload some photos in the group to sharing with family.

Base on my case, I think social media is really can help people to understand each other. Nowadays, some teenagers always go to working holiday or study in other countries, then they can through the social media keeping contacts with family or friends, it is a good way for separate to other countries people to keep communication with friends or family.


Student name: Ip Man Yee

Monday, 14 December 2015

Chan Ho Yin_Technology can change human bodies

Technology can change human bodies Student name: Chan Ho Yin Edward (10643395) Nowadays , when our world become more modern and hi-technology , you can see that , the benefits are not just for on the city planning or technology development side,it may influences our human bodies a lot , it makes the relationship between human and technology become more closer .Human not just have a pure biological bodies, it still have some technology products inside there. From a medical point of view, we can see that , when the medicine has not been developed in the past , heart disease is tricky , and the surgery has not been subjected to scientific and technological development and progress,to cue heart disease is almost impossible ,but when medical science began to mature and developed , when we need to cue heart disease is possible . we only need to implant an electronic heart , then we can help the heart disease patients to cue this problem , it may improve survival percentage. Moreover, application in our daily life.Contact lenses and laser vision correction technology may help some patients with eye diseases can cue their problems , so that we can see that human increasing dependence on technology . In sum , in addition to medicine , mature technology can also improve human life and even can change the development of human civilization .

Saturday, 21 November 2015

Media demonstrate that how to constructed man or women images.

As we can see that , media are impacting the world ,one of the impact is demonstrate that how to constructed man or women images, and i am going to give some examples to prove it up . Some media such as magazine , film and advertising, by using gender stereotypes to explain how to become a mainstream “man” and “women” , for example , base on some notes that we had discuss in class , the dominant ideal is epitomised by some stars like Arnold Schwarzenegger and Clint Eastwood , the “hero” and “real man” figure continues to be enormously popular in film or tv , to emphasize that in this view,there is some cultural differences between on the local images and the Western one,local culture is not so sight of heroism, but Western are .The Western people will think that they have abillities to control all the thing on this world , so that when there are disaster in this world somewhere ,the western people will help and solve that and they will think that there are hero . Also , magazine will constructed the men / women images, for example , “Men’s uno “ tell men how to become a real man daily life’s detail , “Beauty and Hair magazine” tell woman that they should make themselves more beauty and charming, so that the will become a real women completely ,and silmming advertising instilled fiber and silm body is beautiful values for women ,fitness advertising instilled strong and muscle body is awesome vales for man . So that, sum up all the point ,we can see that , media are demonstrating men/women images and affecting people deeply . Chan Ho Yin Edward (10643395)

Friday, 6 November 2015

How strong of the media power is.

In this world of media technology, we cannot believe that how strong of the media power is. It can change the mind of someone, it can definition of someone or something, it will change or telling the impression of China or Hong Kong to other countries people etc.


In this advertising of shampoo example, we usually see that the long hair is a girl in Hong Kong, and the long hair is so black and so smooth. Therefore, we will have a concept for the advertising of shampoo that should be a girl to selling the product, only girl can be the main protagonist of the advertising in our mind gradually.


On the other hand, this advertising of shampoo is produce in western, they used a boy to be the main protagonist in the advertising, although they are selling the shampoo for men, and they think that shampoo is essential for everyone, it is not only patent for girls. They break in the traditional of thinking as the media, they try to change that people think the advertising of shampoo should be having a long hair, to let people accept that the boy can selling the shampoo too, because it is a necessary for everyone.

Student name: Ip Man Yee

Wednesday, 4 November 2015

The Men identity - Eastern vs Western

How do you think about Perfect Man? What element or factor that man should have? There are something differences about Perfect Man that Western and Eastern media demonstrated.


In 2012, Tempo Tissue published a commercial about the new product. In this commercial, the women saw a man in the supermarket who is muscular, with good body shape and handsome face, also the man reveal that he is attentive, gentle and caring. We can see that local media demonstrated the perfect man is all rounded, the man need to be tough bit at the same time also need to be attentive to what women need.




In other side, there are some differences when western media demonstrated a perfect man. The upper link is the latest commercial by Heineken, it using James Bond to the theme. In the external, we can see that the man is talented, strong; also he is here to save the world, in very grand suits with valuable watches. In the intrinsic, man need to be very tough, women are just decorations for men to show their social status.



Through those two commercial, no matter the way of presentation or society’s expectations, there are some differences about Perfect Man between Western and Eastern. Local media usually use daily life themes to construct the male image, It is because the main audiences are mainly housewives; using daily life themes can let them put themselves in to the advertisement


Student Name: Ma Shun Hei

Why we are different?

Media are powerful, they can make use of the media to spread, construct even change our conception. In Hong Kong, media are the most used way to construct our mind. To extend, media usually stereotype men and women in a different way. 


Hong Kong media describe men as the head of the family, they work hard and give support to maintain family's needs. Men are the decision maker of a family and they would take all the responsibility to take care of the elder and children. This is how hong kong media construct the model of 'men'.

On the other hand, women be described as a weak role in the family. Their job is to take care babies and older generation. In the traditional rules in the Chinese, women are uneducated, weakness and  need to be protected, so the modern media will present a delicate side of the women, women usually take the role of ‘housewife’ rather than a career women.


To explain this phenomenon, agenda-setting theory is one of the explanation. There are three main components in this theory, ‘reality’, ‘media reality’ and the ‘public perception of reality’. In this case, traditional thought of men and women are the reality, media reality is the role taking on the media, for example, men would be the successful businessmen and women would be the housewife or nanny. These two concept would in-build in our mind and form the stereotype so call ‘public perception of reality’.


This theory can explain why men and women play in different role in Hong Kong. Media would filter what they want us to see. the selection of the media would be the main factor that how they shape the reality in our mind. So select and choose the natural media is much more difficult nowadays. 

Gender representation in gymnastics

Before the ‘coming out’ of LGBTs, there was a general understanding that ‘gender’ was dimorphous, that there was a distinct separation consisting of male and female both being exclusively.  And the media just seem to further reinforce these images of an ideal masculine or feminine person. A good example of such construction of gender can be found in the Olympic sport of gymnastics.

For the sport, we can see the obvious difference in appearance during their performance, the male wearing a simple vest and pants, emphasizing their muscles. In contrast, females wear a smile, makeup, a few accessories and a colorful one-piece leotard that highlights the slim figure of their body.

Even the contents of the game differ even though they are both considered gymnastics. The men have events like rings and pommel horse and female events consist of the balance beam or use accessories like ribbons or hoops. This shows a clear separation of gender in the nature of gymnastic.

Moreover, the media represent both genders differently using different adjectives to describe the athletes of the same sport. To illustrate further, I have given two examples in the following.

Firstly, I would like to take the images portrayed by one of the famous male gymnast, Kouhei Uchimura. A five-time Olympic medalist and many times world champion, for many Uchimura is the ultimate and greatest gymnast. We can see from his interviews with the media that he is a goal driven person and his images paints a picture of a person of strength, persistence and power.
On the other hand, we have an Olympic athlete, with the nickname of ‘Fairy’ by her adoring fans, all round champion of the Asian games, Son Yeon Jae. Though not as accomplished as Uchimura, she is just as much loved by her country, being the first Korean to get into the finals of the Olympic. All the pictures taken of her show her elegance and beauty. She is described by many to be adorable and soft-spoken.

Though both are athletes of the same sport, there is a very clear division of gender. But it seems as though such feelings that this separation is normal, come from our very idea of cultural identity, embodied into our daily lives. But because we accept this as a social norm, the gap between genders just seem to widen further. And it is not that female are unable to perform on the rings or males cannot twirl ribbons around gracefully. But we have come to accept that there is a huge difference in gender performativity. We have created a boundary of fear that we believe if cross would create chaos and confusion. But by separating both genders, we are also able to highlight each others strength just as much as our weaknesses. And maybe that's why a separation of gender plays an important role in our lives.

Student name: Harina Rachel Anne Aristan

References.