How do you think about Perfect Man? What element
or factor that man should have? There are something differences about Perfect Man
that Western and Eastern media demonstrated.
In 2012, Tempo Tissue published a commercial
about the new product. In this commercial, the women saw a man in the supermarket
who is muscular, with good body shape and handsome face, also the man reveal
that he is attentive, gentle and caring. We can see that local media demonstrated
the perfect man is all rounded, the man need to be tough bit at the same time
also need to be attentive to what women need.
In other side, there are some differences
when western media demonstrated a perfect man. The upper link is the latest commercial
by Heineken, it using James Bond to the theme. In the external, we can see that
the man is talented, strong; also he is here
to save the world, in very grand suits with valuable watches. In the intrinsic,
man need to be very tough, women are just decorations for men to show their
social status.
Through those two commercial,
no matter the way of presentation or society’s expectations, there are some
differences about Perfect Man between Western and Eastern. Local media usually use
daily life themes to construct the male image, It is because the main audiences
are mainly housewives; using daily life themes can let them put themselves in
to the advertisement
Student Name: Ma Shun Hei
Dear Shun Hei, The discussion of gender representation is fine. Proper examples are used. For your forthcoming ethnographic interview, you need to talk with a 'real' person for understanding how all these media messages may shape his understanding of himself as a man (or herself as a women). What you need to emphasis is the cultural construction process of gender.
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