Why we are different?

Media are powerful, they can make use of the media to spread, construct even change our conception. In Hong Kong, media are the most used way to construct our mind. To extend, media usually stereotype men and women in a different way. 

Hong Kong media describe men as the head of the family, they work hard and give support to maintain family's needs. Men are the decision maker of a family and they would take all the responsibility to take care of the elder and children. This is how hong kong media construct the model of 'men'.

On the other hand, women be described as a weak role in the family. Their job is to take care babies and older generation. In the traditional rules in the Chinese, women are uneducated, weakness and  need to be protected, so the modern media will present a delicate side of the women, women usually take the role of ‘housewife’ rather than a career women.

To explain this phenomenon, agenda-setting theory is one of the explanation. There are three main components in this theory, ‘reality’, ‘media reality’ and the ‘public perception of reality’. In this case, traditional thought of men and women are the reality, media reality is the role taking on the media, for example, men would be the successful businessmen and women would be the housewife or nanny. These two concept would in-build in our mind and form the stereotype so call ‘public perception of reality’.

This theory can explain why men and women play in different role in Hong Kong. Media would filter what they want us to see. the selection of the media would be the main factor that how they shape the reality in our mind. So select and choose the natural media is much more difficult nowadays.