Friday 6 November 2015

How strong of the media power is.

In this world of media technology, we cannot believe that how strong of the media power is. It can change the mind of someone, it can definition of someone or something, it will change or telling the impression of China or Hong Kong to other countries people etc.


In this advertising of shampoo example, we usually see that the long hair is a girl in Hong Kong, and the long hair is so black and so smooth. Therefore, we will have a concept for the advertising of shampoo that should be a girl to selling the product, only girl can be the main protagonist of the advertising in our mind gradually.


On the other hand, this advertising of shampoo is produce in western, they used a boy to be the main protagonist in the advertising, although they are selling the shampoo for men, and they think that shampoo is essential for everyone, it is not only patent for girls. They break in the traditional of thinking as the media, they try to change that people think the advertising of shampoo should be having a long hair, to let people accept that the boy can selling the shampoo too, because it is a necessary for everyone.

Student name: Ip Man Yee

1 comment:

  1. Dear Man Yee, The discussion of gender representation is fine. Proper examples are used. More details about the cultural construction process of gender would need to be included. For your forthcoming ethnographic interview, you need to talk with a 'real' person for understanding how all these media messages may shape his understanding of himself as a man (or herself as a women). What you need to emphasis is the cultural construction process of gender.

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