Saturday, 21 November 2015
Media demonstrate that how to constructed man or women images.
As we can see that , media are impacting the world ,one of the impact is demonstrate that how to constructed man or women images, and i am going to give some examples to prove it up .
Some media such as magazine , film and advertising, by using gender stereotypes to explain how to become a mainstream “man” and “women” , for example , base on some notes that we had discuss in class , the dominant ideal is epitomised by some stars like Arnold Schwarzenegger and Clint Eastwood , the “hero” and “real man” figure continues to be enormously popular in film or tv , to emphasize that in this view,there is some cultural differences between on the local images and the Western one,local culture is not so sight of heroism, but Western are .The Western people will think that they have abillities to control all the thing on this world , so that when there are disaster in this world somewhere ,the western people will help and solve that and they will think that there are hero .
Also , magazine will constructed the men / women images, for example , “Men’s uno “ tell men how to become a real man daily life’s detail , “Beauty and Hair magazine” tell woman that they should make themselves more beauty and charming, so that the will become a real women completely ,and silmming advertising instilled fiber and silm body is beautiful values for women ,fitness advertising instilled strong and muscle body is awesome vales for man .
So that, sum up all the point ,we can see that , media are demonstrating men/women images and affecting people deeply .
Chan Ho Yin Edward (10643395)
Friday, 6 November 2015
How strong of the media power is.
In this
world of media technology, we cannot believe that how strong of the media power
is. It can change the mind of someone, it can definition of someone or
something, it will change or telling the impression of China or Hong Kong to
other countries people etc.
In this
advertising of shampoo example, we usually see that the long hair is a girl in
Hong Kong, and the long hair is so black and so smooth. Therefore, we will have
a concept for the advertising of shampoo that should be a girl to selling the
product, only girl can be the main protagonist of the advertising in our mind gradually.
Student name: Ip Man Yee
Wednesday, 4 November 2015
The Men identity - Eastern vs Western
How do you think about Perfect Man? What element
or factor that man should have? There are something differences about Perfect Man
that Western and Eastern media demonstrated.
In 2012, Tempo Tissue published a commercial
about the new product. In this commercial, the women saw a man in the supermarket
who is muscular, with good body shape and handsome face, also the man reveal
that he is attentive, gentle and caring. We can see that local media demonstrated
the perfect man is all rounded, the man need to be tough bit at the same time
also need to be attentive to what women need.
In other side, there are some differences
when western media demonstrated a perfect man. The upper link is the latest commercial
by Heineken, it using James Bond to the theme. In the external, we can see that
the man is talented, strong; also he is here
to save the world, in very grand suits with valuable watches. In the intrinsic,
man need to be very tough, women are just decorations for men to show their
social status.
Through those two commercial,
no matter the way of presentation or society’s expectations, there are some
differences about Perfect Man between Western and Eastern. Local media usually use
daily life themes to construct the male image, It is because the main audiences
are mainly housewives; using daily life themes can let them put themselves in
to the advertisement
Student Name: Ma Shun Hei
Why we are different?
Media are powerful, they can make use of the media to spread, construct even change our conception. In Hong Kong, media are the most used way to construct our mind. To extend, media usually stereotype men and women in a different way.
Hong Kong media describe men as the head of the family, they work hard and give support to maintain family's needs. Men are the decision maker of a family and they would take all the responsibility to take care of the elder and children. This is how hong kong media construct the model of 'men'.
On the other hand, women be described as a weak role in the family. Their job is to take care babies and older generation. In the traditional rules in the Chinese, women are uneducated, weakness and need to be protected, so the modern media will present a delicate side of the women, women usually take the role of ‘housewife’ rather than a career women.
To explain this phenomenon, agenda-setting theory is one of the explanation. There are three main components in this theory, ‘reality’, ‘media reality’ and the ‘public perception of reality’. In this case, traditional thought of men and women are the reality, media reality is the role taking on the media, for example, men would be the successful businessmen and women would be the housewife or nanny. These two concept would in-build in our mind and form the stereotype so call ‘public perception of reality’.
This theory can explain why men and women play in different role in Hong Kong. Media would filter what they want us to see. the selection of the media would be the main factor that how they shape the reality in our mind. So select and choose the natural media is much more difficult nowadays.
Gender representation in gymnastics
Before the ‘coming out’ of LGBTs, there was a general
understanding that ‘gender’ was dimorphous, that there was a distinct
separation consisting of male and female both being exclusively. And the media just seem to further reinforce
these images of an ideal masculine or feminine person. A good example of such
construction of gender can be found in the Olympic sport of gymnastics.
For the sport, we can see the obvious difference in appearance
during their performance, the male wearing a simple vest and pants, emphasizing
their muscles. In contrast, females wear a smile, makeup, a few accessories and
a colorful one-piece leotard that highlights the slim figure of their body.
Even the contents of the game differ even though they are
both considered gymnastics. The men have events like rings and pommel horse and
female events consist of the balance beam or use accessories like ribbons or
hoops. This shows a clear separation of gender in the nature of gymnastic.
Moreover, the media represent both genders differently using
different adjectives to describe the athletes of the same sport. To illustrate further,
I have given two examples in the following.
Firstly, I would like to take the images portrayed by one of
the famous male gymnast, Kouhei Uchimura. A five-time Olympic medalist and many
times world champion, for many Uchimura is the ultimate and greatest gymnast.
We can see from his interviews with the media that he is a goal driven person
and his images paints a picture of a person of strength, persistence and power.
On the other hand, we have an Olympic athlete, with the
nickname of ‘Fairy’ by her adoring fans, all round champion of the Asian games,
Son Yeon Jae. Though not as accomplished as Uchimura, she is just as much loved
by her country, being the first Korean to get into the finals of the Olympic. All
the pictures taken of her show her elegance and beauty. She is described by
many to be adorable and soft-spoken.
Though both are athletes of the same sport, there is a very
clear division of gender. But it seems as though such feelings that this
separation is normal, come from our very idea of cultural identity, embodied into
our daily lives. But because we accept this as a social norm, the gap between
genders just seem to widen further. And it is not that female are unable to
perform on the rings or males cannot twirl ribbons around gracefully. But we
have come to accept that there is a huge difference in gender performativity. We
have created a boundary of fear that we believe if cross would create chaos and
confusion. But by separating both genders, we are also able to highlight each others strength just as much as our weaknesses. And maybe that's why a separation of gender plays an important role in our lives.
Student name: Harina Rachel Anne Aristan
References.
What the so-called 'beauty' in nowadays society is.
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Christine Kuo, an actress in Hong Kong. Because of her weight raised steadily, the spokesperson concert had been cancelled by local slimming company.
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Janice M. Vidal, a Hong Kong singer, who always be reported on the gossip because of her raised weight.
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We cannot deny that nowadays Hong Kong are constructing the concept of ideal women in the way of thin is beauty. As we all can see, there are different kinds of advertisement encouraging the women to slim they body. Mostly, the slimming company would invite some famous stars as their spokesperson. Those female would wear sexily so that they can show off their slim body confidently. In the case of Christine Kuo, Annie Lau, another actress in Hong Kong, would replace Kuo’s work of spokesperson because of Lau’s slimmer and fitter body. We can see that how a company makes use of the celebrity effect in this case.
Besides, we cannot ignore that our mind would be,also, changed by the media like magazines or tabloids. In the case of Janice, even though she performs well on her singing skill, her image was affected due to the tabloid gossiped.
As advertising is everywhere, it can construct the images of women, who should be as fit as the stars on the printed ad, firmly to our minds. The motivation behind those advertisement is to increase company’s income. That should be a kind of result on market-oriented economy.
Thank to market-oriented economy, there are not only the slimming company, but also other feminine products ; and, not only the local cases, but also the cases in Western that we can see the result on how market-oriented economy affect us to construct the images of women.
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| https://en.wikipedia.org/wiki/Miss_World#Miss_World_Organization The winners of Miss World |
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| http://www.playbuzz.com/stephanies15/can-you-name-these-victorias-secret-angels Victoria's Secret is the largest American retailer of women's lingerie, and those models are slim and fit to wear its products |
How media construct the image of men and women?
In modern world, media plays a important role, by broadcasting information and messages in a fast and digital place, giving entertainment to audience. Those information and messages have a significant influence on social cognition. The audience are being internalized during the socialization such as their cognition towards gender.
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| "All Things Girl" |
"All Things Girl" is a TVB entertainment programmer. It broadcasts four days a week. Its target audience suppose only for girls and women. However, it also includes some section related to men. In the 508 episode, it teaches men how to have a fit and strong body to catch the eye view of girls. This demonstrates that man must be strong and have a muscular body. If a man is skinny, he should train his body into a muscular shape as to give a powerful and protectorate feeling to girls. This is one of the cognition of men demonstrated by the local media.
Besides, because of the media demonstration, many people assume that every woman must be a shopaholic. They will buy everything that they like in anywhere anytime. It seems that woman does not have any thinking before buy anything. For example, there is a advertisement broadcast on TV, that is produced by UA Finance. It is about a woman loves shopping no matter online or offline, she does not have enough money to buy those products. Therefore, she tries to borrow money from the UA Finance. A negative image of woman is constructed. It seems that every woman loves shopping although she does not have enough money. However, in the reality, not every woman loves shopping, they may not use all their money to buy everything such as clothes, shoes and bags. The media gives a wrong message to the audience.
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| The advertisement of UA Finance |
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