How media construct the image of men and women?

In modern world, media plays a important role, by broadcasting information and messages in a fast and digital place, giving entertainment to audience.  Those information and messages have a significant influence on social cognition.  The audience are being internalized during the socialization such as their cognition towards gender.

"All Things Girl"

"All Things Girl" is a TVB entertainment programmer.  It broadcasts four days a week.  Its target audience suppose only for girls and women.  However, it also includes some section related to men.  In the 508 episode, it teaches men how to have a fit and strong body to catch the eye view of girls.  This demonstrates that man must be strong and have a muscular body.  If a man is skinny, he should train his body into a muscular shape as to give a powerful and protectorate feeling to girls.  This is one of the cognition of men demonstrated by the local media.

The advertisement of UA Finance

Besides, because of the media demonstration, many people assume that every woman must be a shopaholic.  They will buy everything that they like in anywhere anytime.  It seems that woman does not have any thinking before buy anything.  For example, there is a advertisement broadcast on TV, that is produced by UA Finance.  It is about a woman loves shopping no matter online or offline, she does not have enough money to buy those products.  Therefore, she tries to borrow money from the UA Finance.  A negative image of woman is constructed.  It seems that every woman loves shopping although she does not have enough money.  However, in the reality, not every woman loves shopping, they may not use all their money to buy everything such as clothes, shoes and bags.  The media gives a wrong message to the audience.