What the so-called 'beauty' in nowadays society is.

http://tw.twent.chinayes.com/Content/20130626/kh8jt94meaw88.shtml

Christine Kuo, an actress in Hong Kong. Because of her weight raised steadily, the spokesperson concert had been cancelled by local slimming company.

http://tw.on.cc/tw/bkn/cnt/entertainment/20150529/bkntw-20150529080055371-0529_04111_001.html

Janice M. Vidal, a Hong Kong singer, who always be reported on the gossip because of her raised weight.

We cannot deny that nowadays Hong Kong are constructing the concept of ideal women in the way of thin is beauty. As we all can see, there are different kinds of advertisement encouraging the women to slim they body. Mostly, the slimming company would invite some famous stars as their spokesperson. Those female would wear sexily so that they can show off their slim body confidently. In the case of Christine Kuo, Annie Lau, another actress in Hong Kong, would replace Kuo’s work of spokesperson because of Lau’s slimmer and fitter body. We can see that how a company makes use of the celebrity effect in this case.

Besides, we cannot ignore that our mind would be,also, changed by the media like magazines or tabloids. In the case of Janice, even though she performs well on her singing skill, her image was affected due to the tabloid gossiped.

As advertising is everywhere, it can construct the images of women, who should be as fit as the stars on the printed ad, firmly to our minds. The motivation behind those advertisement is to increase company’s income. That should be a kind of result on market-oriented economy.

Thank to market-oriented economy, there are not only the slimming company, but also other feminine products ; and, not only the local cases, but also the cases in Western that we can see the result on how market-oriented economy affect us to construct the images of women.

https://en.wikipedia.org/wiki/Miss_World#Miss_World_Organization
The winners of Miss World

For example, Victoria Secret calls its model as angel that also showing the slim and fit body of female in its video clip; meanwhile, all the beauty pageant’s candidates we see on the TV are, almost, owning the slim and fit body. To large extent, the meaning of beauty is equal to slim and fit. And, that is an ideal women’s body that the concept constructed by different kinds of media.

http://www.playbuzz.com/stephanies15/can-you-name-these-victorias-secret-angels
Victoria's Secret is the largest American retailer of women's lingerie, and those models are slim and fit to wear its products