Advertisements
are essential to demonstrate the constructed image of men nowadays, which is
masculine and good-looking. Here’s the advertisement produced by Adidas, Hong
Kong. Nick Cheung is a famous movie star in Asia, this advertisement displays
the image of a muscular man to a certain extent that a popular movie he
participated before, which is called “Unbeatable” in 2013. The image and
success of Cheung would have a great influence to audiences in order to achieve
their goals by working hard. Another key elements is the copywriting, which is
accurate in the advertisement, which remind the audiences that they should not
hesitate to do anything or else they would regret or lose in their entire
lifetime.
On
the other hand, the advertisement in the west is different from Hong Kong. It
is an advertisement with a constructed image towards man produced by Under
Armour. The most essential element is the body shape of the man, which has
a good physique and nude with his upper body. Besides, the girl in the bed is
another constructed image provided by the advertisement. She is pretty
and attractive as well. These two elements combined seem to be a man’s dream,
which is the man having a perfect body shape that others are envious of him.
Furthermore, the description at the bottom of the advertisement “ mankind” signifies
that only muscular men would have this kind of situations happen in their life.
Student Name: Chu Chi Wai
Student Name: Chu Chi Wai
Dear Chi Wai, The discussion of gender representation (male) is nice as usual. In your forthcoming ethnographic interview with a person, you can integrate the arguments here and make reference to the idea that identity is a process, which is more about discursive construction rather than biological given
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