I think
if we want to talk about the different of man and women in traditional values,
the automotive advertising is a good example.
In the people’s
stereotype, they also think the automotive just for the man use, women can’t to
drive the car, when women drive it, that must have big trouble. So in the automotive
advertising we most can’t to see any women drive the car in the automotive advertising,
even women performance in this advertising, they wouldn’t drive the car. That’s
mean the people have a preconceived notion, they think man is strong, be
careful, can to control the car very well, but the women can’t to control or they
don’t need to drive the automotive, if women drive the car, that must a wrong
idea.
So in
Hong Kong, the automotive advertising always faces to man, even that automotive
advertising in other countries also like that. However, in this world not any
driver is man, there are also many women drivers in the road. This means that women
drivers were not as bad as they thought.
On the
other hand, some of the automotive manufacturers began to try to target of women
automotive advertising, for example, Subaru Forester, Lotus Elise and Peugeot
206.
Student name:
Leung Yu Hin
Dear Yu Hin, The angle that you discuss women and men is intriguing. The core idea of gender representation is shown. The process of cultural construction of gender needs to be strengthened in order to go beyond pure description of the issue. This should be something that you need to address in your forthcoming ethnographic essay.
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