Advertisements not match to real

This modern society has a lot of media, in the day life we always touch that, it must affect to every people, no matter in public transport, bus stop or mobile phone, every place, every time we also get the message in this media image, however the media images mostly detached from the external world in this society.

So, why the media images will detach from the external world? I think that must because the mass psychology, the most common example is restaurant’s menu. If go to restaurant, you will find it out, the menu photo of dish always a bigger, delicious and beautiful, it’s very attract the consumers, but when you order that dish it will make you disappointed, such as, McDonald's and KFC.

Example not just in restaurant, the business or merchandise advertisements also like that. For example, “Eclipse mints” in the advertisement said that, if you use it, that you can meet new friends easily or more close to girls, but I don’t think so, it must not this amazing features in real world, that just the idea of advertisement to catch the consumers.

Basically, the media images detached from the external world, is because the people need the advertisements to attract consumers, then they will exaggerate about their merchandise, give an interest media images their customer, this why the media images detached from the external world.

Student name: Leung Yu Hin