Media
images, advertisements, promotional videos are included message(s) which the
companies would like to pass to the general public. A study of media usage and
ad exposure by Media Dynamics, Inc. stated that we explore to over 5,000
advertisements each day no matter some of them are exaggerated, some are
misleading and for sure, some are statement of fact.
The advertisement is from Pepsi and with a lady holding a Pepsi Light sexily which
just like wearing perfume. The message is Pepsi Light is a sexy drink. For true and comparatively
that Pepsi Light contains lesser calories, but can a lady who drinks Pepsi
Light lose weight and be sexy? I doubt it.
In 2012,
there is an advertisement from immigration
consultant company shown that a
child wants to live in Vanuatu. Even the newspaper reported that it is a happy
land. It leads general public to think that Vanuatu is a nicer and happier
place to live in. However, has anyone seriously look into this country ever? A
TV programme showed the the real Vanuatu in both 2014 and 2015 where is easily to get destroyed by the storm, rain and wind.
Reference:
http://hk.apple.nextmedia.com/international/first/20120516/16340449
The advertisement is from World Wide Fund for Nature. The message is the more
you use the toilet paper, you are killing the earth. The explanation with
figures and the outcomes are stated at the bottom of the advertisement. I’m
sure that everyone in HK knows about the globalization and the outcomes brought
by it, the message is simply reminding the general public from what they have
been doing is hurting the planet we are living in.
“Media
images and advertisements are detached from the external reality” is not entirely,
but good judgment and common sense are needed. (291 words)
Student
Name: Chan Nga Yin, Angel
Dear Angel, I agree with your reading of the cited examples. Regarding the concluding remarks, you need to explain what common sense and good judgement you refer to. The last example is also ideological. Environmentalism has become 'common sense'. But this is also what the politics of representation are about - something enters our everyday life as commonsense knowledge and we can hardly challenge. This is the issue you need to tackle in your relevant writing in future.
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