Wednesday 28 October 2015

Media images and external world

To a large extent I agree with that media images are detached from the external world. Put the advertisement of shampoo as example, in most of the advertisements, female should all have long shinny hair to impress male and that is a very important way to gain their status and value which is not true in the external world. In the external world, not every individual needs the products. Using that specific brand/product is not the only way to gain attention, that is why the companies need to persuade the consumer to spend money on unessential items by using recreated "facts" and "terms" like concepts of sex appeal and feminine appeal and also terms like "better", "flirty", "long lasting" to fake the audience.
The relationship between the media image and the external reality is like what the audience wants to see vs what the facts are. Media images usually are re-enactments of actual events even sometimes in a melodramatic way; which actually a contradiction of the real world.


Student Name: Ma Shun Hei

1 comment:

  1. Dear Shun Hei, The writing demonstrates your understanding of the power of the image. The linkage between the discussion of the example and the concluding remarks needs to be strengthened in order to make the essay more reasonable.

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