The toothpaste advertisements detached from the external reality

Did you believe the images you see from different media platform are real from the external world? Have you experienced that the things you consume are different from the media images? Nowadays the extension of media images detached from the external world become wider. The media images have a big difference to the real things.

The advertisements of toothpaste always provide the images of whitening and brightening teeth. And tell the consumer that after using the toothpaste the consumer will have the same whitening and brightening teeth. But is it really becomes the same with the advertisement after using the toothpaste? The result is not. That’s why the advertisement will remark the wording like; individual result may vary, in the inconspicuous space.

The reason that the phenomenon will appear is because of the implication of hyper-reality for the economy. There are economic inequality increases and the need to defend that inequality through manipulation of information will also increase. And the marketing have increasing license to create more value. In this case, there are lots of different brands of toothpaste and they need to provide the exaggerate information to attract the consumer. That’s why the advertisement of toothpaste becomes unreal.

        Here is the example of the advertisement of toothpaste.

       

Colgate 

 https://www.youtube.com/watch?v=Reun8faCEvU