This is Marshall McLuhan. He claimed that "The medium is the message" which it means the medium itself is already present the message to public and it is more important than the content or textual matter.
As I understand it, the medium itself already told us the message. For example, Television; It present a message we can have a good moment by watching it with friends in a single room. Even we are at home we can still watching movies and no need to pay for tickets money. Also, we can have different participation on different medium and it changes our sense ratios. Television we have to use 50% of eyes and 50% of ears to receive message. But we can use 99% of eyes to receive message from books and maybe 1% of nose for smell the book. We don't have to know about the content of a book or which movies is playing, the media is already tell us the what we can do or participate with those technology.
Actually I agree with his aphorism "The medium is the message". For example, recently Apple has released the latest version of iPhone which is iPhones 6s. I think public has already known what is it and what it can do. We can use iPhone for browsing internet, movies, music and so forth. We don't need Apple to give us any information to use the iPhone and it has already present the message that we can have our private space in public. We can use it as a laptop by using iPhone on MTR or washroom, thats why we can see lots of people are phubbing on the train. Also, it is the message that will make people keep purchase Apple new item because owning a Apple product means you are trendy or pursue high technology nowadays. (307 words)
Student: Li Man Ho Wilson
Dear Wilson, the summary of McLuhan's idea is nice. Proper example is used. Try to state that it is about the extensions of human senses in the first (/second?) paragraph when you discuss the percentage of senses "massaged" by a medium. This would make the writing clearer.
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