Medium is the Message

McLuhan said that medium is the message. The content of any medium is always another medium. Our understanding of message is affected by the propagation mode. I strongly agree his idea.

At different times, the interpersonal relationship, understanding of message and the human society are different because of various medium. For example, in the past, the transmission technology was poor. People know the message from newspaper or narration only. However, nowadays, the propagation technology has developed. We know many messages on various hot and cold media such as textbook, advertisement, Facebook and TV news. Some strong message will be getting the attention easily. Our understanding of the message is affected. When the new medium is intended, it will control and change our personal thinking or even the social cultural. Therefore, the medium actually is the message. 

The novel and movie are another example to explain the theory. These mediums are hot media and high in information content. The novel was adapted for the screen like Maze Runner. I watched the Maze Runner movie only but my friend read the novel. Movie has time limitation. It does not show all the details of novel such as each character personality and some plots etc. My friend has read the novel so she knows a lot. Finally, we have distinct understanding of Maze Runner. This situation follows that even though novel and movie of Maze Runner are showing the similar content but understanding of the message are different. The movie played with conceptions of speed and time transformed. Therefore, I agree that medium is the message. (263 words)
Student name: Tam Yi Ki