The Medium is Message

McLuhan express a most popularly known theory – “The Medium is the Message” he considered that anything that is an extension of ourselves as a medium. So more broad than human communication, and can encompass any technology that extends our physical and intellectual essences.

I am strongly agree this theory, I think the arise of social media has been change in television programs. When I was child, there are some television programs having a mailbox for me to send a letter to join a game or express my opinions. And those letters would be selectively read on-air until the next broadcast. But now, the television station use some more new and diverse approaches to interacting with audience have happened afforded by social media. For example, Facebook is the famous medium to be used to assist for some talkback about the TV drama, question and answer form the audience, and it is more interactive and helps audience know more detail about the drama.

In the other example, there is a television live program shown in last month, call “The Million Dollar Minute”.  The audience can use their smart phone to answer the question of the program immediately; also the program would show the result of the vote after one minute. 
These examples show us, the social media unintended increase interaction between television program and the audience

Student Name: Ma Shun Hei