Some hi-end brand such as LV , GUCCI , DIOR ,CHANEL .etc.
They usually use many advertisement or sponsor to show how luxury of their brand are.For example, "Chanel no.5 cologne ’s advertisement ",they invited Brad Pitt to show people ‘when human using Chanel no.5 cologne , they will become feel like more highly level of society position and more luxury ‘concept. So we can see that , the influence of mass media can affect people as far as our way to thinking and decide to reflect people how to show up their self-worth vales by using the products on this sample.
Moreover , i believe that when technology become better per day , people will more rely on media to receive daily happen of our world news ,it is good for people to exchange their message from others , but at the same time , when we losing our self ability to judge the authenticity of message by using media egregiously, it is terrible that the media would affect our values directly.
student name: chan ho yin edward
Dear Edward, what you discuss here is fine but it is more about the content in the advertising medium. You can note that media content and media form can be examined separately as implicated in McLuhan's idea. Advertising is itself a 'media form' and the images and words in an advertisement is the content. This is something that will need to be clarified.
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