McLuhan used his efforts and passions
regarding to culture and technology with his entire life in order to prove us
that his theory and argument “Medium is the message” is true. I totally agree
with his idea and I would like to express that every medium has its ability to
change and affect our daily life and future.
Besides, we should consider the medium
itself rather then its content when we try to distinguish what the medium is as
McLuhan suggests “Hot & Cold” in order to explain and classify the
difference and characteristic of different medium, from traditional tools
(print, radio) to modern tools (Facebook, Advertisement).
From my point of view, when I started to
use a smartphone when I was 17 years old, my communication between my relatives
and friends had changed since I tried to reply on WhatsApp more regularly
rather than SMS at that time. Once I engaged with a new medium, it became much
more convenient and reform our way of communication and the method of interact
with the others to a certain extent.
Nowadays, I could easily take a look at my
sister’s photos that she shares on her Instagram in order to realize and visit
her daily life in Taiwan since electronic media is an instantaneous exchange
and extension of the human senses (McLuhan,
1989). Furthermore, we could travel around the world with our eyes using
the smartphone without distance, and that’s why it maybe the external organs or
needs of us right now.
Student Name: Chi Wai Chu Chiwai
Dear Chi Wai, the article is nicely written. I am glad that content and media form can be examined separately.The example demonstrates your understanding of McLuhan's idea. Keep up the good work!
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